Episode 118 | Driving Quality Traffic To Your Website Through Pinterest Marketing with Kate Ahl of Simple Pin Media

Have you been thinking of implementing a Pinterest Strategy for Your Business?

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Learn how to drive quality traffic to your website through Pinterest Marketing! 

Kate Ahl, the owner and founder of Simple Pin Media, shares the power Pinterest can have in your marketing strategy, she gives tips on how to get started on Pinterest and examples of how to set up pins successfully to drive more traffic to your website!

 Simple Pin Media is a Pinterest management and marketing company. Through their work with over 700 Pinterest accounts, they take a data-driven approach to crafting a Pinterest strategy that aims to help their clients and students find their perfect person on Pinterest.

Understanding the Need for Pinterest Marketing: 

Kate explains how the shift in social media algorithms led content creators to explore new avenues for driving website traffic. Learn how Pinterest emerged as a valuable platform and the challenges businesses faced while transitioning from personal to business use.

Distilling Pinterest’s Essence: 

Kate emphasizes the importance of demystifying Pinterest’s potential and guiding businesses on leveraging its power without feeling overwhelmed. Find out how Pinterest differs from other social media platforms and why it’s essential to view it as a search and discovery engine.

Pinterest as a Library of Possibilities: 

Discover how Pinterest users approach the platform with a specific purpose in mind, seeking solutions and inspiration. Explore the analogy of Pinterest as a library and other platforms like Instagram as social gathering spots. Gain insights into optimizing your content for Pinterest’s unique search-focused environment.

Maximizing Pinterest’s Business Potential: 

Kate shares practical strategies to help businesses thrive on Pinterest. Understand the significance of keyword targeting, niche relevance, and the impact of different industries on Pinterest success. Discover the top five performing niches and how to assess if Pinterest is the right platform for your business.

Connecting with Your Audience: 

Learn how to identify if your target audience is already engaging with your content on Pinterest. Kate provides actionable tips to search for keywords, examine search predictions, and assess if your audience is saving your content. Dive into the importance of spending time as a user on Pinterest to enhance your marketing efforts.

Investing in Retirement and Business: 

Kate and Danielle emphasize the importance of investing in long-term strategies, both for retirement and business growth.

The Impact of Templates: 

Using templates can save time and make content creation less overwhelming, allowing you to focus on other aspects of your business.

Choosing Images and Text Overlay on Pinterest: 

Consider the nature of your brand and niche when deciding whether to use images with or without text overlays. Home decor and fashion niches may benefit from showcasing complete visuals, while other niches can utilize text overlays strategically.

The Role of Images in Pinterest’s Algorithm: 

Pinterest’s visual search tool takes into account the text on images when suggesting content to users. Be mindful of the context and relevance of the text on your images to ensure accurate search results.

Tailoring Content to Your Niche: 

Understanding your niche is crucial in determining the type of images and text that resonate with your audience. Different niches, such as home decor and recipes, have unique considerations when it comes to image selection.

Creating Multiple Pins from a Single Piece of Content: 

Kate recommends repurposing blog posts, articles, or resources into multiple pins, especially for product sellers. This strategy helps warm up potential customers and guides them through the buyer’s journey.

Pinterest vs. Instagram: 

While Instagram is often used for entertainment and consumption, Pinterest is a platform for users seeking inspiration, information, and solutions to their problems. By focusing on Pinterest, businesses can drive more website traffic and conversions.

Pinterest as a Business Tool:

• Many business owners are interested in leveraging Pinterest but lack understanding of its functionalities beyond the consumer’s perspective.
• The relatively lower competition on Pinterest compared to platforms like Google and YouTube makes it a promising opportunity for businesses.

Prioritizing User Experience:

• Pinterest places great importance on serving both pinners (users) and creators.
• The platform aims to facilitate a shorter buyer’s journey by enabling users to find relevant products and make purchases more efficiently.
• Pinterest is actively integrating more shop features for digital and physical products, benefiting business owners and consumers alike.

Getting Started on Pinterest:

• For those who already have a Pinterest account but haven’t used it in a while, reengaging is possible and recommended.
• Having a business account is crucial, and transitioning a personal account to a business account is unnecessary; starting a new business account is preferable.
• Setting up a branded business account with relevant connections to your website is essential.

Creating Effective Pins:

• Pinterest relies heavily on user engagement, making it less restrictive than other platforms.
• Specific keyworded names for boards, rather than vague or cutesy names, enhance visibility.
• Images are pivotal on Pinterest, as users predominantly engage visually.
• Utilizing pre-made templates or purchasing them from various sources, like Canva, helps streamline the pin creation process.

Time and Patience:

• Pinterest requires a long-term commitment and investment.
• It may take six to nine months to understand user preferences, optimize engagement, and see substantial results.
• Consistent effort builds a foundation for long-term growth, as the Pinterest algorithm is not time-based.

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